The war in Ukraine
Last month, I wrote that Brexit, the grounding of the Evergiven, Covid and the political stand-off between East and West were a unique set of… Read More »The war in Ukraine
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When will the chip shortage end?
This week both the US government and the EU acted to try to gain leadership and market share in the electronic chip market. There’s no… Read More »When will the chip shortage end?
ESG for technology businesses: it’s red hot in 2022
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
How to brief a PR consultancy – for tech businesses
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
How to brief a copywriter for B2B marketing content
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content
Marketing to engineers – not the same as consumer marketing?
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?
New normal and building business relationships
Researching “post pandemic” marketing, one theme stood out to me: building business relationships. Businesses have lost face-to-face meetings, events and selling. In the new normal… Read More »New normal and building business relationships
Odd lead generation strategies for now
Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold. They had… Read More »Odd lead generation strategies for now
Copywriting for media and corporates – writing style guides
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
Winning industry awards – good for PR, a gamble?
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?