More ways to use white papers for lead generation
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation
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IT services marketing update for 2021
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
Secret search ranking factors: EU tackles big search providers
A new trend in SEO? The EU has published their “Guidelines on Ranking Transparency”, which seek to make search engines and online intermediation services fairer.… Read More »Secret search ranking factors: EU tackles big search providers
Low-cost leads generation
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
Stretching 2021 marketing budgets
Marketing budgets are usually planned for the year ahead in October. However, with the two great unknowns of Covid-19 and Brexit, we may need a… Read More »Stretching 2021 marketing budgets
The classic challenge of marketing IT services is USP – Five areas to focus on
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on
Case studies – ten ways to use them
Case studies for marketing. Here’s a quick article to suggest additional ways to use those valuable customer success stories. The first customer in a new… Read More »Case studies – ten ways to use them
Entering new markets – use PR
Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In… Read More »Entering new markets – use PR
Covid-19 marketing where next?
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?
Ten Marketing Trends for 2020
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020