Are you looking to reach out to new audiences through PR? I am an independent PR practitioner with 15+ years of technology experience. In particular, I work in the specialised areas of wireless technology, electronics and IoT.
With PR, you can reach a huge audience beyond your existing customer base. This can be costly to achieve by other means, even by digital marketing. PR can be very powerful. A PR project can influence purchasers, educate readers or bring traffic to a company’s website.
I can provide a regular PR service for technology clients or I can undertake short PR projects. In some cases, getting just one story published has opened doors to new prospects and orders for the client.
Today, I do not believe that ‘traditional’ PR and digital PR are very different. Most media outlets are now published online and on paper. The skills to find a worthwhile story and write it well are still the same. The chief difference is that online writing benefits from knowledge of SEO, so that the copy will work effectively online.
Every client I have worked with has been different, and each one has a PR plan that supports their other business development work. If you would find it interesting to talk about your company and your marketing goals and how you might use PR, please call 020 8275 9955 or email email@example.com.
PR clients say
“I engaged Anna to work on a PR project leading up to IP Expo. Her proficiency and willingness to be flexible as opportunities presented changes to the original brief contributed significantly to its success. As a result, Anna is now my ‘go-to’ PR for future programmes.” Garry Stubbs, Sales and Marketing Director, IT services vendor
“With Anna, you feel as if you are talking to an interested friend, but she gets great results. Polite and courteous, never pushy or in a rush – then great coverage where it matters in the media.” David Bradley, BR Remote, Broadcast Camera Manufacturer.
“Anna got us a surprising amount of coverage in security and telecoms magazines, for a relatively low outlay.” Stephen Patrick, Director, Wireless Excellence, manufacturer of high capacity wireless communications. www.cablefree.net
Freelance PR projects for technology businesses
Your press releases should provide enough detail and background information to make a news story in a publication. Then we identify the best contacts for the story and contact them in person.
When you understand what editors and journalists need, you can work with them much more successfully. We can do this by arranging phone interviews, coffee meetings and one-to-ones at events.
Trade show launches
If you are launching a new product or service at a trade show, you will need to hit the dates for the show reviews. When you get to the show, you may be able to meet some of the editors there. If you meet them, it is important to follow up everyone’s questions and requests after the show.
You can demonstrate your expertise in comment pieces or articles appearing online. Companies like to use guest posts to highlight their thought leadership in their specialist area.
We can use digital tools to measure the results of a PR campaign. We can report on the number of pieces published and the large number of readers reached.
Winning an award is great PR! Have an award entry written for you by someone who sees you with new eyes and is amazed by what you do! It improves your chance of being shortlisted!