I’m a PR consultant, copywriter and blogger working in the IT, IoT, wireless and electronics sectors. All of my work is in business-to-business markets. I write press releases, articles, blog posts, customer case studies and other marketing copy. Often the work is semi-technical. Usually the work has to address the clients’ brand, messaging and SEO needs and it always has to be readable and interesting as well.
I typically work with an in-house team on a project basis or with a flexible arrangement to support their ongoing content and copywriting needs, so that the client has a writer on their team as required. I work with a very small number of client companies at a time, which means I can get to know each company and its sector well. Like this, I can give each client greater attention to detail and better support.
This is my second career. Previously, I was the marketing director of a successful software start-up company and a telecoms service business. However I had always wanted to earn my living by writing, so I made the leap to become a PR consultant and copywriter. More recently I made a further shift to work with digital content because this is what companies need now. However, my sales and marketing background still underpins everything I do. It helps me to understand what my clients need, the commercial demands on them and the sensitivities around their businesses.
I have huge respect for the brilliant, dynamic and talented people I have met through this work. Their vision, insight and determination have inspired me. Equally, I should thank the hard-working clients, editors and publishers who have provided insight and feedback along the way.
I am located on the edge of London. Much of my work has been with businesses in London, Hertfordshire and Cambridge. However, with remote working location doesn’t matter any more. Distance is no barrier and we can easily talk with contacts as far away as California and Taiwan.
Get in touch
Please email firstname.lastname@example.org to see my online portfolio and client list.
Member of the Chartered Institute of Public Relations, MCIPR
Integrated Digital Marketing, City University of London
Anna Wood, May 2023