PR consultant and copywriter
I’m a PR consultant and copywriter working in the IT, IoT, wireless and electronics sectors. All of my work is in business-to-business markets. I’m available to write press releases, articles, customer success stories, white papers and blog posts and other marketing copy.
My clients are solo entrepreneurs, small-to-medium enterprises and smaller public companies. I work with a very small number of client companies at any one time, so I can get to know each company and its sector well. Like this, each client receives greater attention to detail and better support.
I typically work with an in-house team for a finite period or project. This brings a fresh perspective and experience where its needed. It is helpful for a product launch, a website re-build or the start of a new business venture.
I am located on the London – Hertfordshire border, with easy access to central London, the City, UK motorways and airports. Much of my work is with businesses in and around London, Hertfordshire and Cambridge. However, we are now much more at ease with remote working so it is just as feasible to work with clients in other locations. We can easily talk with contacts as far away as California and Taiwan.
Qualifications and affiliations
Member of the Chartered Institute of Public Relations, MCIPR
Integrated Digital Marketing, City University of London
MBA, Warwick Business School
This is my second career. Before I began this business, I was the marketing director of a software start-up company and a telecoms service business. However I had always wanted to earn my living by writing, so I made the leap to PR consultancy and copywriting. More recently I have made a further shift to working with digital content, because this is what companies need now. However, my sales and marketing background is still useful. It helps me understand the clients I work with today and the commercial sensitivities around their businesses.
I have enormous respect for the brilliant, dynamic and talented people I have met through this work. Their vision, insight and determination have inspired me. Equally, I should thank the hard-working dedicated editors, journalists and publishers who have provided insight and feedback along the way.
Anna Wood, April 2020