This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content
Today’s engineers are a highly educated elite, often in software, electronics, aerospace and similar industries. Marketing people are generally trained in the techniques to promote… Read More »Marketing to engineers – not the same as consumer marketing?
Researching “post pandemic” marketing, one theme stood out to me: building business relationships. Businesses have lost face-to-face meetings, events and selling. In the new normal… Read More »New normal and building business relationships
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides