Rhythm and writing that feels right
While I don’t remember everything I’ve written throughout my career, I can recognise my own work by the rhythm of the prose. Can you? When… Read More »Rhythm and writing that feels right
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Annawood
Sustainable innovation is happening, Government should do more
It’s not long to 2030 when we should abandon fossil fuels. Technology industries are part of the problem, but they potentially have the solutions too… Read More »Sustainable innovation is happening, Government should do more
The S in ESG – how can small-to-medium firms do business “responsibly”?
Today, as the business community tries to become more ethical in terms of ESG (environment, social responsibility and governance), companies need to balance their business… Read More »The S in ESG – how can small-to-medium firms do business “responsibly”?
A peculiar marketing problem and some solutions
I’ve worked with a few companies that had a particular, specific marketing challenge: there were no online searches for the solution they offer. This tends… Read More »A peculiar marketing problem and some solutions
The many-headed ESG giant and what big IT vendors are doing
What can we learn about ESG from the biggest IT vendors? ESG brings new market opportunities as well as corporate obligations. The ESG reports from… Read More »The many-headed ESG giant and what big IT vendors are doing
Robots – what do we want them for?
I attended a thought-provoking session on robots at the London Chamber of Commerce. Can they fill the roles we don’t want to do ourselves? Co-incidentally… Read More »Robots – what do we want them for?
Royal Mail: smart technology marketing and Shaun the sheep
What is the purpose of the new barcoded postage stamps? Greater business efficiency for Royal Mail and imaginative product marketing, starting with Shaun the sheep… Read More »Royal Mail: smart technology marketing and Shaun the sheep
ESG: are ICT companies guilty of greenwashing?
Incredibly high temperatures remind us that we urgently need to reach net zero. Some experts say the ICT sector produces 5.5% of the world’s GHGs,… Read More »ESG: are ICT companies guilty of greenwashing?
Why are IT infrastructure sales growing and will it continue?
Analysts Context report that IT infrastructure sales are enjoying healthy growth, up 49% year-on-year to mid June. What lies behind these numbers? Another analyst, Mordor,… Read More »Why are IT infrastructure sales growing and will it continue?
ChatGPT and AI in copywriting and a two-tier web?
This post is about ChatGPT and AI in copywriting. Will my clients want to use AI to create their content? Should I adapt and use… Read More »ChatGPT and AI in copywriting and a two-tier web?