Bank Holiday fun – Haikus
What is a haiku? A haiku is a traditional form of Japanese poetry that has enjoyed some popularity recently. I became interested in haikus when… Read More »Bank Holiday fun – Haikus
What is a haiku? A haiku is a traditional form of Japanese poetry that has enjoyed some popularity recently. I became interested in haikus when… Read More »Bank Holiday fun – Haikus
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
How does Uber grab headlines? People talk about Uber’s aggressive business practices. Their disruptive model and the way they work with drivers have always been… Read More »Uber – PR case study: PR nightmare or PR genius?
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
The Internet of Things (IoT) is a market worth billions of dollars, which continues to grow. So how did Sigfox manage to fall into bankruptcy?… Read More »The IoT is a growing multibillion dollar market, so why did Sigfox fail?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
Last month, I wrote that Brexit, the grounding of the Evergiven, Covid and the political stand-off between East and West were a unique set of… Read More »The war in Ukraine
This week both the US government and the EU acted to try to gain leadership and market share in the electronic chip market. There’s no… Read More »When will the chip shortage end?
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022