Creating marketing content for technology businesses
I’m a copywriter specialising in technology subjects, providing content creation services to support clients’ digital marketing and leads generation campaigns.
My clients are IT, telecoms and electronics businesses that sell their products and services to senior and technical decisionmakers globally. They need:
- Case studies
- Blog posts
- Web pages, SEO, analytics
- Thought leadership pieces
Each kind of content works at different stages in the marketing funnel. The content draws visitors to a company’s website or becomes a gated asset. It can introduce new ideas, help website visitors to engage and support leads generation. A copywriter who knows your industries can offer fresh ideas, save you time, and keep your content creation on track.
Technology copywriter – portfolio
Have you located a few writers who are potentially suitable for your project? If you have reached this stage, why not contact me to see my portfolio?
You can reach me by email at: email@example.com.
Copywriting for B2B technology businesses
Customer success stories
Customer success stories or case studies are a mainstay of IT and software sales and marketing and there are many ways to write them. Some companies like detailed case studies in a long format. Others like to have short, punchy stories with bullet points and eye-catching headlines. Either way, if you work with a specialist writer you can have the story written to your template and complete it with much less effort.
Writing blog posts
Used well, a blog can attract organic search traffic and bring new visitors to your website. It should provide value to your readers and promote your company’s work so the topics should be chosen with care and should consider SEO needs as well. You will start by looking at the competitive landscape and popular queries on search engines, and deciding which keywords and key phrases to include in your content plan. Having an extra writer on your team will enable you to publish consistently high quality articles to support leads generation and social media posting.
Creating web pages
Re-building a website is a major project. Pages are longer now than they were in the past so there is more to write. You’ll also need to address your SEO challenges so an experienced copywriter who understands how it all works will help you to hit your go-live date.
Writing white papers on technology topics
A white paper is the ideal way to introduce a new business concept and demonstrate thought leadership. It’s a formal document without much branding that presents the topic in a balanced way, and it should appear to be written by an expert. White papers are good for leads-generation and downloads in digital campaigns.
Other content for technology businesses
Good writing is the foundation of all business communication. It should always be clear, concise and correct – even when the topic is technical. The writing should also match your in-house style.
Content creation is far broader than just writing. You can also use video, infographics and podcasts. The medium is changing but the thought process remains the same. It is still important to plan a message, explain it clearly, and keep the audience interested to the end.
If you are working with a copywriter for the first time, how can you be sure that you will be happy with their work? Take care to ensure that your writer includes author’s corrections in their quotation. If you have gaps in your content strategy or would like a specialist technology copywriter on your team, please contact me on 020 8275 9955 or email firstname.lastname@example.org.