The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to… Read More »Sustainability – Your customers care – what can marketers do?
PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving… Read More »PR and Digital Marketing evolution
People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past,… Read More »Results-based PR
What is the difference between a freelance PR consultant and a PR agency? Ultimately, I believe it concerns loyalty and results. The most obvious difference… Read More »Freelance PR Consultant or PR Agency?
With the GDPR compliance complete for my own freelance PR business, I have been thinking how B2B marketing will progress in the post GDPR world.… Read More »B2B Marketing Post GDPR
How to build a B2B PR Plan in six easy steps This article goes back to basics, and explains how to build a plan for… Read More »How to build a B2B PR Plan in six easy steps
A PR service with no retainer? Yes, project fees are replacing the traditional retainers for PR services. PR companies traditionally charged a retainer fee. This… Read More »No retainer for PR services?
Is marketing “a necessary evil” and an overhead? Some companies may feel this way if they have had a bad experience. I know that businesses… Read More »Marketing – necessary evil?
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing?… Read More »Content marketing for leads