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Odd lead generation strategies for now

Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold.

They had to adjust the sales cycle to a calendar without trade shows and a new path from first contact to order.

What about something entirely new? Here are a few less usual lead generation strategies:

  • Use quizzes for leads generation
  • Reach out to customers of products related to your own
  • Create a free tool for download
  • Mount the ultimate personalised cold outreach campaign
  • Use Linkedin systematically for prospecting
  • Test Facebook ads
  • Podcasts are a good way to reach dog walkers and drivers
  • Video-enable salespeople with high quality AV so they can share advice

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