Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold.
They had to adjust the sales cycle to a calendar without trade shows and navigate a new path from first contact to order.
What about something entirely new? Here are a few less usual lead generation strategies:
- Use quizzes for leads generation
- Reach out to customers of products related to your own
- Create a free tool for download
- Mount the ultimate personalised cold outreach campaign
- Use LinkedIn systematically for prospecting
- Test Facebook ads
- Podcasts are a good way to reach dog walkers and drivers
- Video-enable salespeople with high quality AV so they can share advice
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