Odd lead generation strategies for now

How to replace the sales leads from events? Most B2B and tech marketers shifted to inbound and content marketing and intensive marketing automation.

What about adjusting the sales cycle to a calendar without trade shows and a new path from first contact to order?

What about something entirely new?

  • Use quizzes for leads generation
  • Reach out to customers of products related to your own
  • Create a free tool for download
  • Mount the ultimate personalised cold outreach campaign
  • Use Linkedin systematically for prospecting
  • Test Facebook ads
  • Podcasts – a good way to reach dog walkers and drivers
  • Video-enable salespeople so they can share advice. Use proper AV.