Category: PR

Case studies – ten ways to use them

Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...

PR and entering new markets

Entering new markets may soon be on the agenda. The response to COVID19 has transformed the business landscape for many companies, causing trading difficulties in their markets. In some cases this may be short term but in others it may prove to be long term, or a permanent change....

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

Sustainability – Your customers care – what can marketers do?

The Climate Change movements are not just inspiring but their message is incredibly moving. There seems to be a real chance that people will finally start to take steps to slow down the heating of the planet. The latest headlines about our wildlife are serious. This article isn’t about...

PR and Digital Marketing

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However the work overlaps with Digital Marketing. You will probably know that PR stands for Public Relations. That name is quite strange. In the field where I work, most companies who care...

Results-based PR

People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past, we used to measure PR coverage by a unit called AVE. AVE meant “advertising value equivalent”. We simply measured the size of the article...

Freelance PR Consultant or PR Agency?

What is the difference between a freelance PR consultant and an agency? Ultimately, I believe, it concerns loyalty and results. The size of the organisation is an obvious difference. A freelance PR consultant is usually a specialist who works on their own. A PR agency tends to be a...

How to build a B2B PR Plan in six easy steps

This article goes right back to basics, and looks at how you might put together a PR plan for a Business to business campaign. 1. It is best to start by defining your audience as clearly and precisely as possible, in terms of their industry sector, their role and...

No retainer for PR services?

Why is the traditional retainer for PR services being replaced by a project fee? A retainer is a fee paid in advance to secure the first option on a service. it is the traditional fee structure used to employ a public relations consultancy. The PR agency is effectively on...