Category: PR

Online PR

Online PR or PR in an online world? Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This means that the difference between online PR and what we traditionally thought of as “PR” is...

IT services marketing update for 2021

IT services marketing should have an interesting year ahead. Analysts agree that the global Pandemic has accelerated the adaption of cloud computing, and that this will continue into 2021. No one will be surprised, the Cloud enables remote and mobile working, and shifts spending from capital to revenue. Although...

Case studies – ten ways to use them

Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...

Entering new markets – use PR

Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In some cases this may be short term but in others it may prove to be long term, or a permanent change. Economists call this...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

Sustainability – Your customers care – what can marketers do?

The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to take steps to slow down the heating of the planet. The latest headlines about our wildlife are serious. This article isn’t about governments. It...

PR and Digital Marketing

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing often overlap. You will probably know that PR stands for Public Relations. That name is quite strange. Most companies who care about PR simply see it as...

Results-based PR

People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past, we used to measure PR coverage by a unit called AVE. AVE meant “advertising value equivalent”. We simply measured the size of the article...

Freelance PR Consultant or PR Agency?

What is the difference between a freelance PR consultant and an agency? Ultimately, I believe, it concerns loyalty and results. The size of the organisation is an obvious difference. A freelance PR consultant is usually a specialist who works on their own. A PR agency tends to be a...