Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
The awards season is upon us. Winning an industry award can be a masterstroke of PR and Marketing, it can be an opportunity for industry… Read More »Winning industry awards – good for PR, a gamble?
The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to… Read More »Sustainability – Your customers care – what can marketers do?