Category: PR

Copywriting for media and corporates – style guides

The writing styles for journalism and corporate writing are becoming more alike but there are still differences.  Both are becoming more casual and accessible to succeed online, both need to grab readers. But the differences are important. What should you think about? Which rules and guidelines should you follow?...

Industry Awards – good for PR, a gamble?

The awards season is upon us. Winning an award can be a masterstroke of PR and Marketing – an opportunity for industry networking and recognition for months or years of work. This article discusses the reasons why you might enter or not, and suggests some tips to help you...

Online PR

Online PR or PR in an online world? Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This means that the difference between online PR and what we traditionally thought of as “PR” is...

IT services marketing update for 2021

IT services marketing should have an interesting year ahead. Analysts agree that the global Pandemic has accelerated the adaption of cloud computing, and that this will continue into 2021. No one will be surprised, the Cloud enables remote and mobile working, and shifts spending from capital to revenue. Although...

Case studies – ten ways to use them

Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...

Entering new markets – use PR

Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In some cases this may be short term but in others it may prove to be long term, or a permanent change. Economists call this...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

Sustainability – Your customers care – what can marketers do?

The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to take steps to slow down the heating of the planet. The latest headlines about our wildlife are serious. This article isn’t about governments. It...

PR and Digital Marketing evolution

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving and now they often overlap and complement each other. You will probably know that PR stands for Public Relations. The name is quite strange....