Robots – what do we want them for?
I attended a thought-provoking session on robots at the London Chamber of Commerce. Can they fill the roles we don’t want to do ourselves? Co-incidentally… Read More »Robots – what do we want them for?
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B2B Marketing
SASE, SD-WAN and Wi-Fi bring good news
2023 looks like a good year for the networking and infrastructure sectors. Analysts predict continued revenue growth as enterprises modernise to support digitisation and remote… Read More »SASE, SD-WAN and Wi-Fi bring good news
Copywriting in US English and UK English
Do you need copywriting in US English or UK English? This article considers why and how they are different. The American form of English is… Read More »Copywriting in US English and UK English
Effective marketing: an infographic
Effective marketing – an infographic outlining simple steps to a marketing strategy. You can download the infographic: Foundations of effective marketing To see articles on… Read More »Effective marketing: an infographic
Marketing for the IT sector in 2023
What are the priorities for marketing in the IT sector in 2023? With an unpredictable geo-political backdrop, 2023 looks very different to 2022. A few… Read More »Marketing for the IT sector in 2023
B2B Marketing for inflation and recession
How should we respond as the economy veers from shortages to inflation and likely recession? We are currently in an extraordinarily challenging business environment that… Read More »B2B Marketing for inflation and recession
Marketing budgets – what technology companies are spending in 2022
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
The IoT is a growing multibillion dollar market, so why did Sigfox fail?
The Internet of Things (IoT) is a market worth billions of dollars, which continues to grow. So how did Sigfox manage to fall into bankruptcy?… Read More »The IoT is a growing multibillion dollar market, so why did Sigfox fail?
B2B technology blogs – what makes them successful?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
Marketing to engineers – not the same as consumer marketing?
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?