Do you need copywriting in US English or UK English? This article considers why and how they are different. The American form of English is… Read More »Copywriting in US English and UK English
How should we respond as the economy veers from shortages to inflation and likely recession? We are currently in an extraordinarily challenging business environment that… Read More »B2B Marketing for inflation and recession
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
The Internet of Things (IoT) is a market worth billions of dollars, which continues to grow. So how did Sigfox manage to fall into bankruptcy?… Read More »The IoT is a growing multibillion dollar market, so why did Sigfox fail?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?