This post is about ChatGPT and AI in copywriting. Will my clients want to use AI to create their content? Should I adapt and use… Read More »ChatGPT and AI in copywriting and a two-tier web?
Writing case studies to the classic formula of background, challenge, solution and results, feels tired in 2023. Companies are presenting their case studies differently now.… Read More »Writing case studies: adding impact for 2023
Have you heard the new Word of the Year, “Goblin-mode”? It is more likely that you have if you spend a lot of time online.… Read More »New words in the English language and “goblin mode”
Do you dislike the Oxford comma? Last month the Guardian reported how, on her appointment as Health Secretary, Therese Coffey wrote to her staff asking… Read More »The Oxford comma and other redundant commas
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides