There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
B2B email marketing matters more while face-to-face marketing remains on hold. This article is about creating an effective email campaign. Busy people clear their inboxes… Read More »B2B Email marketing that stands out
A new trend in SEO? The EU has published their “Guidelines on Ranking Transparency”, which seek to make search engines and online intermediation services fairer.… Read More »Secret search ranking factors: EU tackles big search providers
Case studies for marketing. Here’s a quick article to suggest additional ways to use those valuable customer success stories. The first customer in a new… Read More »Case studies – ten ways to use them
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020