Tag: copywriting

Copywriting for media and corporates – style guides

The writing styles for journalism and corporate writing are becoming more alike but there are still differences.  Both are becoming more casual and accessible to succeed online, both need to grab readers. But the differences are important. What should you think about? Which rules and guidelines should you follow?...

Industry Awards – good for PR, a gamble?

The awards season is upon us. Winning an award can be a masterstroke of PR and Marketing – an opportunity for industry networking and recognition for months or years of work. This article discusses the reasons why you might enter or not, and suggests some tips to help you...

B2B Email marketing that stands out

B2B email marketing matters more while face-to-face marketing remains on hold. But busy people clear their inboxes as fast as they can and many people are so full-on busy that they don’t respond to an email even if they intend to. This article is about creating an effective email...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

PR and Digital Marketing evolution

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving and now they often overlap and complement each other. You will probably know that PR stands for Public Relations. The name is quite strange....