There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?
B2B email marketing matters more while face-to-face marketing remains on hold. This article is about creating an effective email campaign. Busy people clear their inboxes… Read More »B2B Email marketing that stands out
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on
Case studies for marketing. Here’s a quick article to suggest additional ways to use those valuable customer success stories. The first customer in a new… Read More »Case studies – ten ways to use them
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020