Researching “post pandemic” marketing, one theme stood out to me: building business relationships. Businesses have lost face-to-face meetings, events and selling. In the new normal… Read More »New normal and building business relationships
Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold. They had… Read More »Odd lead generation strategies for now
B2B email marketing matters more while face-to-face marketing remains on hold. This article is about creating an effective email campaign. Busy people clear their inboxes… Read More »B2B Email marketing that stands out
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
Marketing budgets are usually planned for the year ahead in October. However, with the two great unknowns of Covid-19 and Brexit, we may need a… Read More »Stretching 2021 marketing budgets
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on
Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In… Read More »Entering new markets – use PR
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?