How to brief a PR consultancy – for tech businesses
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?
Researching “post pandemic” marketing, one theme stood out to me: building business relationships. Businesses have lost face-to-face meetings, events and selling. In the new normal… Read More »New normal and building business relationships
Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold. They had… Read More »Odd lead generation strategies for now
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?
B2B email marketing matters more while face-to-face marketing remains on hold. This article is about creating an effective email campaign. Busy people clear their inboxes… Read More »B2B Email marketing that stands out
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This… Read More »Online PR or PR in an online world?