Rhythm and writing that feels right
While I don’t remember everything I’ve written throughout my career, I can recognise my own work by the rhythm of the prose. Can you? When… Read More »Rhythm and writing that feels right
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Copywriting in US English and UK English
Do you need copywriting in US English or UK English? This article considers why and how they are different. The American form of English is… Read More »Copywriting in US English and UK English
Writing case studies: adding impact for 2023
Writing case studies to the classic formula of background, challenge, solution and results, feels tired in 2023. Companies are presenting their case studies differently now.… Read More »Writing case studies: adding impact for 2023
New words in the English language and “goblin mode”
Have you heard the new Word of the Year, “Goblin-mode”? It is more likely that you have if you spend a lot of time online.… Read More »New words in the English language and “goblin mode”
The Oxford comma and other redundant commas
Do you dislike the Oxford comma? Last month the Guardian reported how, on her appointment as Health Secretary, Therese Coffey wrote to her staff asking… Read More »The Oxford comma and other redundant commas
Bank Holiday fun – Haikus
What is a haiku? A haiku is a traditional form of Japanese poetry that has enjoyed some popularity recently. I became interested in haikus when… Read More »Bank Holiday fun – Haikus
Cloud computing abbreviations, are they clear?
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
How to write better headlines, quick B2B copywriting tips
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
B2B technology blogs – what makes them successful?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
How to brief a copywriter for B2B marketing content
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content