ChatGPT and AI in copywriting and a two-tier web?
This post is about ChatGPT and AI in copywriting. Will my clients want to use AI to create their content? Should I adapt and use… Read More »ChatGPT and AI in copywriting and a two-tier web?
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IT Security marketing is different
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
Bank Holiday fun – Haikus
What is a haiku? A haiku is a traditional form of Japanese poetry that has enjoyed some popularity recently. I became interested in haikus when… Read More »Bank Holiday fun – Haikus
How to write better headlines, quick B2B copywriting tips
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
B2B technology blogs – what makes them successful?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
How to brief a copywriter for B2B marketing content
This article discusses how to brief a copywriter for a B2B marketing content project, and how a better briefing will lead to a better result. I… Read More »How to brief a copywriter for B2B marketing content
Odd lead generation strategies for now
Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold. They had… Read More »Odd lead generation strategies for now
More ways to use white papers for lead generation
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation
Covid-19 marketing where next?
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?
Ten Marketing Trends for 2020
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020