I’ve worked with a few companies that had a particular, specific marketing challenge: there were no online searches for the solution they offer. This tends… Read More »A peculiar marketing problem and some solutions
What can we learn about ESG from the biggest IT vendors? ESG brings new market opportunities as well as corporate obligations. The ESG reports from… Read More »The many-headed ESG giant and what big IT vendors are doing
How does Uber grab headlines? People talk about Uber’s aggressive business practices. Their disruptive model and the way they work with drivers have always been… Read More »Uber – PR case study: PR nightmare or PR genius?
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?
How to build a B2B PR Plan in six easy steps This article goes back to basics, and explains how to build a plan for… Read More »How to build a B2B PR Plan in six easy steps