Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
The awards season is upon us. Winning an industry award can be a masterstroke of PR and Marketing, it can be an opportunity for industry… Read More »Winning industry awards – good for PR, a gamble?
This article goes back to basics, and looks at how you might build a plan for a B2B PR campaign. 1. Define the audience It… Read More »How to build a B2B PR Plan in six easy steps