What can we learn about ESG from the biggest IT vendors? ESG brings new market opportunities as well as corporate obligations. The ESG reports from… Read More »The many-headed ESG giant and what big IT vendors are doing
Incredibly high temperatures remind us that we urgently need to reach net zero. Some experts say the ICT sector produces 5.5% of the world’s GHGs,… Read More »ESG: are ICT companies guilty of greenwashing?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?
The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to… Read More »Sustainability – Your customers care – what can marketers do?
How to build a B2B PR Plan in six easy steps This article goes back to basics, and explains how to build a plan for… Read More »How to build a B2B PR Plan in six easy steps