Tag: marketing communications

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

How to build a B2B PR Plan in six easy steps

This article goes right back to basics, and looks at how you might put together a PR plan for a Business to business campaign. 1. It is best to start by defining your audience as clearly and precisely as possible, in terms of their industry sector, their role and...