How to brief a PR consultancy – for tech businesses
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
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Technology Industry
Marketing to engineers – not the same as consumer marketing?
Engineers can view marketing with scepticism so what makes good technical marketing? Today’s engineers are a highly educated elite, often in software, electronics, aerospace and… Read More »Marketing to engineers – not the same as consumer marketing?
White Paper or eBook?
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
More ways to use white papers for lead generation
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation
IT services marketing update for 2021
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
Low-cost leads generation
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
The classic challenge of marketing IT services is USP – Five areas to focus on
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on
Case studies – ten ways to use them
Case studies for marketing. Here’s a quick article to suggest additional ways to use those valuable customer success stories. The first customer in a new… Read More »Case studies – ten ways to use them
Covid-19 marketing where next?
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?
PR and Digital Marketing evolution
PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving… Read More »PR and Digital Marketing evolution
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