IT Security marketing is different
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
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Marketing for the IT sector in 2023
What are the priorities for marketing in the IT sector in 2023? With an unpredictable geo-political backdrop, 2023 looks very different to 2022. A few… Read More »Marketing for the IT sector in 2023
Britishvolt, Power On or Off?
What will happen to Britishvolt? In September 2021, on a post-Pandemic holiday to the Northumbrian coast, we noticed an unusually large building site outside Blyth.… Read More »Britishvolt, Power On or Off?
Marketing budgets – what technology companies are spending in 2022
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
Uber – PR case study: PR nightmare or PR genius?
How does Uber grab headlines? People talk about Uber’s aggressive business practices. Their disruptive model and the way they work with drivers have always been… Read More »Uber – PR case study: PR nightmare or PR genius?
Cloud computing abbreviations, are they clear?
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
The IoT is a growing multibillion dollar market, so why did Sigfox fail?
The Internet of Things (IoT) is a market worth billions of dollars, which continues to grow. So how did Sigfox manage to fall into bankruptcy?… Read More »The IoT is a growing multibillion dollar market, so why did Sigfox fail?
B2B technology blogs – what makes them successful?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?
When will the chip shortage end?
This week both the US government and the EU acted to try to gain leadership and market share in the electronic chip market. There’s no… Read More »When will the chip shortage end?
ESG for technology businesses: it’s red hot in 2022
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
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