Incredibly high temperatures remind us that we urgently need to reach net zero. Some experts say the ICT sector produces 5.5% of the world’s GHGs,… Read More »ESG: are ICT companies guilty of greenwashing?
Analysts Context report that IT infrastructure sales are enjoying healthy growth, up 49% year-on-year to mid June. What lies behind these numbers? Another analyst, Mordor,… Read More »Why are IT infrastructure sales growing and will it continue?
This post is about ChatGPT and AI in copywriting. Will my clients want to use AI to create their content? Should I adapt and use… Read More »ChatGPT and AI in copywriting and a two-tier web?
2023 looks like a good year for the networking and infrastructure sectors. Analysts predict continued revenue growth as enterprises modernise to support digitisation and remote… Read More »SASE, SD-WAN and Wi-Fi bring good news
Do you need copywriting in US English or UK English? This article considers why and how they are different. The American form of English is… Read More »Copywriting in US English and UK English
Effective marketing – an infographic outlining simple steps to a marketing strategy. You can download the infographic: Foundations of effective marketing To see articles on… Read More »Effective marketing: an infographic
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
Writing case studies to the classic formula of background, challenge, solution and results, feels tired in 2023. Companies are presenting their case studies differently now.… Read More »Writing case studies: adding impact for 2023
What are the priorities for marketing in the IT sector in 2023? With an unpredictable geo-political backdrop, 2023 looks very different to 2022. A few… Read More »Marketing for the IT sector in 2023
Have you heard the new Word of the Year, “Goblin-mode”? It is more likely that you have if you spend a lot of time online.… Read More »New words in the English language and “goblin mode”