Entering new markets – use PR
Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In… Read More »Entering new markets – use PR
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Covid-19 marketing where next?
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?
Ten Marketing Trends for 2020
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020
Sustainability – Your customers care – what can marketers do?
The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to… Read More »Sustainability – Your customers care – what can marketers do?
PR and Digital Marketing evolution
PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving… Read More »PR and Digital Marketing evolution
Results-based PR
People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past,… Read More »Results-based PR
Freelance PR Consultant or PR Agency?
What is the difference between a freelance PR consultant and a PR agency? Ultimately, I believe it concerns loyalty and results. The most obvious difference… Read More »Freelance PR Consultant or PR Agency?
B2B Marketing Post GDPR
With the GDPR compliance complete for my own freelance PR business, I have been thinking how B2B marketing will progress in the post GDPR world.… Read More »B2B Marketing Post GDPR
How to build a B2B PR Plan in six easy steps
How to build a B2B PR Plan in six easy steps This article goes back to basics, and explains how to build a plan for… Read More »How to build a B2B PR Plan in six easy steps
No retainer for PR services?
A PR service with no retainer? Yes, project fees are replacing the traditional retainers for PR services. PR companies traditionally charged a retainer fee. This… Read More »No retainer for PR services?