Britishvolt, Power On or Off?
What will happen to Britishvolt? In September 2021, on a post-Pandemic holiday to the Northumbrian coast, we noticed an unusually large building site outside Blyth.… Read More »Britishvolt, Power On or Off?
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The Oxford comma and other redundant commas
Do you dislike the Oxford comma? Last month the Guardian reported how, on her appointment as Health Secretary, Therese Coffey wrote to her staff asking… Read More »The Oxford comma and other redundant commas
B2B Marketing for inflation and recession
How should we respond as the economy veers from shortages to inflation and likely recession? We are currently in an extraordinarily challenging business environment that… Read More »B2B Marketing for inflation and recession
Bank Holiday fun – Haikus
What is a haiku? A haiku is a traditional form of Japanese poetry that has enjoyed some popularity recently. I became interested in haikus when… Read More »Bank Holiday fun – Haikus
Marketing budgets – what technology companies are spending in 2022
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
Uber – PR case study: PR nightmare or PR genius?
How does Uber grab headlines? People talk about Uber’s aggressive business practices. Their disruptive model and the way they work with drivers have always been… Read More »Uber – PR case study: PR nightmare or PR genius?
Cloud computing abbreviations, are they clear?
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
How to write better headlines, quick B2B copywriting tips
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
The IoT is a growing multibillion dollar market, so why did Sigfox fail?
The Internet of Things (IoT) is a market worth billions of dollars, which continues to grow. So how did Sigfox manage to fall into bankruptcy?… Read More »The IoT is a growing multibillion dollar market, so why did Sigfox fail?
B2B technology blogs – what makes them successful?
This article discusses B2B technology blogs and what makes them successful. The irony of writing a post about blogging is not lost on me! What… Read More »B2B technology blogs – what makes them successful?