Writing case studies to the classic formula of background, challenge, solution and results, feels tired in 2023. Companies are presenting their case studies differently now.… Read More »Writing case studies: adding impact for 2023
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
A new trend in SEO? The EU has published their “Guidelines on Ranking Transparency”, which seek to make search engines and online intermediation services fairer.… Read More »Secret search ranking factors: EU tackles big search providers
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing?… Read More »Content marketing for leads