White Paper or eBook?
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
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More ways to use white papers for lead generation
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation
Low-cost leads generation
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
Entering new markets – use PR
Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In… Read More »Entering new markets – use PR