Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This… Read More »Online PR or PR in an online world?
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020
What is the difference between a freelance PR consultant and a PR agency? Ultimately, I believe it concerns loyalty and results. The most obvious difference… Read More »Freelance PR Consultant or PR Agency?
A PR service with no retainer? Yes, project fees are replacing the traditional retainers for PR services. PR companies traditionally charged a retainer fee. This… Read More »No retainer for PR services?