B2B Marketing Post GDPR
With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...
How to build a B2B PR Plan in six easy steps
This article goes back to basics, and looks at how you might build a plan for a B2B PR campaign. 1. Define the audience It is best to start by defining your audience as clearly and precisely as possible. You can start by identifying them by industry sector and...