I’ve worked with a few companies that had a particular, specific marketing challenge: there were no online searches for the solution they offer. This tends… Read More »A peculiar marketing problem and some solutions
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
With the GDPR compliance complete for my own freelance PR business, I have been thinking how B2B marketing will progress in the post GDPR world.… Read More »B2B Marketing Post GDPR
How to build a B2B PR Plan in six easy steps This article goes back to basics, and explains how to build a plan for… Read More »How to build a B2B PR Plan in six easy steps
Is marketing “a necessary evil” and an overhead? Some companies may feel this way if they have had a bad experience. I know that businesses… Read More »Marketing – necessary evil?