Horizon – the scale of the scandal
Besides the £1 billion allocated to pay compensation to sub-postmasters, the Post Office has asked for £1 billion to replace the 25 year old Horizon… Read More »Horizon – the scale of the scandal
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IT services
Why are IT infrastructure sales growing and will it continue?
Analysts Context report that IT infrastructure sales are enjoying healthy growth, up 49% year-on-year to mid June. What lies behind these numbers? Another analyst, Mordor,… Read More »Why are IT infrastructure sales growing and will it continue?
SASE, SD-WAN and Wi-Fi bring good news
2023 looks like a good year for the networking and infrastructure sectors. Analysts predict continued revenue growth as enterprises modernise to support digitisation and remote… Read More »SASE, SD-WAN and Wi-Fi bring good news
IT Security marketing is different
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
Marketing for the IT sector in 2023
What are the priorities for marketing in the IT sector in 2023? With an unpredictable geo-political backdrop, 2023 looks very different to 2022. A few… Read More »Marketing for the IT sector in 2023
Cloud computing abbreviations, are they clear?
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
ESG for technology businesses: it’s red hot in 2022
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
IT services marketing update for 2021
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
The classic challenge of marketing IT services is USP – Five areas to focus on
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on