What can we learn about ESG from the biggest IT vendors? ESG brings new market opportunities as well as corporate obligations. The ESG reports from… Read More »The many-headed ESG giant and what big IT vendors are doing
I attended a thought-provoking session on robots at the London Chamber of Commerce. Can they fill the roles we don’t want to do ourselves? Co-incidentally… Read More »Robots – what do we want them for?
Analysts Context report that IT infrastructure sales are enjoying healthy growth, up 49% year-on-year to mid June. What lies behind these numbers? Another analyst, Mordor,… Read More »Why are IT infrastructure sales growing and will it continue?
2023 looks like a good year for the networking and infrastructure sectors. Analysts predict continued revenue growth as enterprises modernise to support digitisation and remote… Read More »SASE, SD-WAN and Wi-Fi bring good news
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
What are the priorities for marketing in the IT sector in 2023? With an unpredictable geo-political backdrop, 2023 looks very different to 2022. A few… Read More »Marketing for the IT sector in 2023
How should we respond as the economy veers from shortages to inflation and likely recession? We are currently in an extraordinarily challenging business environment that… Read More »B2B Marketing for inflation and recession
Tech companies’ marketing budgets are up in 2022. This is what we know about technology companies’ marketing budgets. Gartner reports good news for Chief Marketing Officers… Read More »Marketing budgets – what technology companies are spending in 2022
This week both the US government and the EU acted to try to gain leadership and market share in the electronic chip market. There’s no… Read More »When will the chip shortage end?
If you are using white papers for lead generation, you will want to get the best value from each one. This article outlines the different… Read More »More ways to use white papers for lead generation