Online PR or PR in an online world?
Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This… Read More »Online PR or PR in an online world?
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Digital PR
PR and Digital Marketing evolution
PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving… Read More »PR and Digital Marketing evolution
Results-based PR
People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past,… Read More »Results-based PR
Freelance PR Consultant or PR Agency?
What is the difference between a freelance PR consultant and a PR agency? Ultimately, I believe it concerns loyalty and results. The most obvious difference… Read More »Freelance PR Consultant or PR Agency?
No retainer for PR services?
A PR service with no retainer? Yes, project fees are replacing the traditional retainers for PR services. PR companies traditionally charged a retainer fee. This… Read More »No retainer for PR services?