I’ve worked with a few companies that had a particular, specific marketing challenge: there were no online searches for the solution they offer. This tends… Read More »A peculiar marketing problem and some solutions
B2B email marketing matters more while face-to-face marketing remains on hold. This article is about creating an effective email campaign. Busy people clear their inboxes… Read More »B2B Email marketing that stands out
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
After COVID-19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are… Read More »Covid-19 marketing where next?
What will be the new marketing trends for 2020? Here are my suggestions. I wold love to know if you agree? Content creation I have… Read More »Ten Marketing Trends for 2020
PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving… Read More »PR and Digital Marketing evolution
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing?… Read More »Content marketing for leads