Tag: digital marketing

PR and Digital Marketing

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However the work overlaps with Digital Marketing. You will probably know that PR stands for Public Relations. That name is quite strange. In the field where I work, most companies who care...

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget that are allocated to content marketing are growing. What is content marketing? Content marketing is a form of marketing where you aim to meet prospective customers by posting the content they are looking for on your...