Rhythm and writing that feels right
While I don’t remember everything I’ve written throughout my career, I can recognise my own work by the rhythm of the prose. Can you? When… Read More »Rhythm and writing that feels right
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content creation
ChatGPT and AI in copywriting and a two-tier web?
This post is about ChatGPT and AI in copywriting. Will my clients want to use AI to create their content? Should I adapt and use… Read More »ChatGPT and AI in copywriting and a two-tier web?
Copywriting in US English and UK English
Do you need copywriting in US English or UK English? This article considers why and how they are different. The American form of English is… Read More »Copywriting in US English and UK English
IT Security marketing is different
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
How to write better headlines, quick B2B copywriting tips
It’s useful to spend a few minutes thinking how to write better headlines. Readers will only read further if the headline catches their attention so… Read More »How to write better headlines, quick B2B copywriting tips
Copywriting for media and corporates – writing style guides
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides