Cloud computing abbreviations, are they clear?
I like to be sure of the meaning of IT industry terms so when I found EaaS I looked it up to check the meaning. … Read More »Cloud computing abbreviations, are they clear?
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ESG for technology businesses: it’s red hot in 2022
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
IT services marketing update for 2021
IT services marketing should have an interesting year ahead. Analysts agree that the global Pandemic has accelerated the adaption of cloud computing, and that this… Read More »IT services marketing update for 2021
The classic challenge of marketing IT services is USP – Five areas to focus on
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on