Incredibly high temperatures remind us that we urgently need to reach net zero. Some experts say the ICT sector produces 5.5% of the world’s GHGs,… Read More »ESG: are ICT companies guilty of greenwashing?
Analysts Context report that IT infrastructure sales are enjoying healthy growth, up 49% year-on-year to mid June. What lies behind these numbers? Another analyst, Mordor,… Read More »Why are IT infrastructure sales growing and will it continue?
2023 looks like a good year for the networking and infrastructure sectors. Analysts predict continued revenue growth as enterprises modernise to support digitisation and remote… Read More »SASE, SD-WAN and Wi-Fi bring good news
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
I work as a copywriter for IT companies, so I like to be sure of the meaning of IT industry terms. Accordingly, when I found… Read More »Cloud computing abbreviations, are they clear?
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on