IT Security marketing is different
IT Security will be crucial for businesses in 2023. The marketing for IT security solutions is a little different although security is often marketed as… Read More »IT Security marketing is different
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case studies
Writing case studies: adding impact for 2023
Writing case studies to the classic formula of background, challenge, solution and results, feels tired in 2023. Companies are presenting their case studies differently now.… Read More »Writing case studies: adding impact for 2023
Low-cost leads generation
Leads generation is always a high priority, especially at the moment during this difficult Covid period. Some of the smaller businesses I work with count… Read More »Low-cost leads generation
Case studies – ten ways to use them
Case studies for marketing. Here’s a quick article to suggest additional ways to use those valuable customer success stories. The first customer in a new… Read More »Case studies – ten ways to use them
Entering new markets – use PR
Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In… Read More »Entering new markets – use PR
Content marketing for leads
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing?… Read More »Content marketing for leads