What is the purpose of the new barcoded postage stamps? Greater business efficiency for Royal Mail and imaginative product marketing, starting with Shaun the sheep… Read More »Royal Mail: smart technology marketing and Shaun the sheep
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
IT services marketing should have an interesting year ahead. Analysts agree that the adaption of cloud computing will continue into 2021. No one will be… Read More »IT services marketing update for 2021
I remember a contact who told me their IT services business had no USP, or unique selling proposition. True, for companies marketing IT services the… Read More »The classic challenge of marketing IT services is USP – Five areas to focus on