B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

How to build a B2B PR Plan in six easy steps

This article goes right back to basics, and looks at how you might put together a PR plan for a Business to business campaign. 1. It is best to start by defining your audience as clearly and precisely as possible, in terms of their industry sector, their role and...

No retainer for PR services?

Why is the traditional retainer for PR services being replaced by a project fee? A retainer is a fee paid in advance to secure the first option on a service. it is the traditional fee structure used to employ a public relations consultancy. The PR agency is effectively on...

Marketing – necessary evil?

It came up in conversation that marketing is “a necessary evil” and an overhead! I can understand that some companies have had bad experiences and have come to feel this way – and I know only too well how careful businesses need to be with their budgets! But whoever...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget that are allocated to content marketing are growing. What is content marketing? Content marketing is a form of marketing where you aim to meet prospective customers by posting the content they are looking for on your...