Horizon – the scale of the scandal
Besides the £1 billion allocated to pay compensation to sub-postmasters, the Post Office has asked for £1 billion to replace the 25 year old Horizon… Read More »Horizon – the scale of the scandal
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PR
The S in ESG – how can small-to-medium firms do business “responsibly”?
Today, as the business community tries to become more ethical in terms of ESG (environment, social responsibility and governance), companies need to balance their business… Read More »The S in ESG – how can small-to-medium firms do business “responsibly”?
A peculiar marketing problem and some solutions
I’ve worked with a few companies that had a particular, specific marketing challenge: there were no online searches for the solution they offer. This tends… Read More »A peculiar marketing problem and some solutions
The many-headed ESG giant and what big IT vendors are doing
What can we learn about ESG from the biggest IT vendors? ESG brings new market opportunities as well as corporate obligations. The ESG reports from… Read More »The many-headed ESG giant and what big IT vendors are doing
Uber – PR case study: PR nightmare or PR genius?
How does Uber grab headlines? People talk about Uber’s aggressive business practices. Their disruptive model and the way they work with drivers have always been… Read More »Uber – PR case study: PR nightmare or PR genius?
ESG for technology businesses: it’s red hot in 2022
Why should technology businesses care about ESG? Why are companies discussing ESG in their boardrooms? How does it affect marketing and PR? First, what is… Read More »ESG for technology businesses: it’s red hot in 2022
How to brief a PR consultancy – for tech businesses
Briefing a PR consultant or a PR agency is not the same as briefing other creative suppliers, so I am writing this post to try… Read More »How to brief a PR consultancy – for tech businesses
Copywriting for media and corporates – writing style guides
There are style guides for journalism and corporate copywriting. They are becoming more alike but there are still differences. Both are becoming more casual and… Read More »Copywriting for media and corporates – writing style guides
Winning industry awards – good for PR, a gamble?
The awards season is upon us. Here are some tips to help you win. Winning an industry award can be a masterstroke of PR and… Read More »Winning industry awards – good for PR, a gamble?
Online PR or PR in an online world?
Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This… Read More »Online PR or PR in an online world?