When will the chip shortage end?
This week both the US government and the EU acted to try to gain leadership and market share in the electronic chip market. There’s no… Read More »When will the chip shortage end?
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Marketing to engineers – not the same as consumer marketing?
Today’s engineers are a highly educated elite, often in software, electronics, aerospace and similar industries. Marketing people are generally trained in the techniques to promote… Read More »Marketing to engineers – not the same as consumer marketing?