Tag: PR

Industry Awards – are they worth the work?

The awards season is upon us, and calls for entries are piling into my inbox. But writing them can be a lot of work. Should you enter? And how can you win? Awards nights are a great opportunity for industry networking and I’ve enjoyed the ones I’ve attended. It’s...

Online PR

Online PR or PR in an online world? Is there a difference between online PR and other PR services ? Now, especially since Covid-19, there is even more digital media than before. This means that the difference between online PR and what we traditionally thought of as “PR” is...

More ways to use white papers for lead generation

If you are using white papers for lead generation, you will want to get the best value from each one.  This article outlines the different ways people use white papers in content marketing to generate as many sales leads as possible. First steps First of all, your sales managers...

Case studies – ten ways to use them

Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...

Entering new markets – use PR

Some companies will need to think about entering new markets. The response to COVID19 has transformed the business landscape for many, causing trading difficulties. In some cases this may be short term but in others it may prove to be long term, or a permanent change. Economists call this...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

Sustainability – Your customers care – what can marketers do?

The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to take steps to slow down the heating of the planet. The latest headlines about our wildlife are serious. This article isn’t about governments. It...

PR and Digital Marketing evolution

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving and now they often overlap and complement each other. You will probably know that PR stands for Public Relations. The name is quite strange....

Results-based PR

People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past, we used to measure PR coverage by a unit called AVE. AVE meant “advertising value equivalent”. We simply measured the size of the article...

Freelance PR Consultant or PR Agency?

What is the difference between a freelance PR consultant and an agency? Ultimately, I believe, it concerns loyalty and results. The size of the organisation is an obvious difference. A freelance PR consultant is usually a specialist who works on their own. A PR agency tends to be a...