Tag: PR Plan

People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past, we used to measure PR coverage by a unit called AVE. AVE meant “advertising value equivalent”. We simply measured the size of the article...

This article goes back to basics, and looks at how you might build a plan for a B2B PR campaign. 1.  Define the audience It is best to start by defining your audience as clearly and precisely as possible. You can start by identifying them by industry sector and...