Results-based PR
People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past,… Read More »Results-based PR
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PR plan
How to build a B2B PR Plan in six easy steps
This article goes back to basics, and looks at how you might build a plan for a B2B PR campaign. 1. Define the audience It… Read More »How to build a B2B PR Plan in six easy steps