Tag: marketing

PR and entering new markets

Entering new markets may soon be on the agenda. The response to COVID19 has transformed the business landscape for many companies, causing trading difficulties in their markets. In some cases this may be short term but in others it may prove to be long term, or a permanent change....

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

Marketing – necessary evil?

It came up in conversation that marketing is “a necessary evil” and an overhead! I can understand that some companies have had bad experiences and have come to feel this way – and I know only too well how careful businesses need to be with their budgets! But whoever...