Most B2B and tech marketers shifted their lead generation strategies to content marketing and intensive marketing automation when face-to-face events were on hold. They had… Read More »Odd lead generation strategies for now
A white paper and an eBook might appear to be quite similar. Both are useful for content marketing and leads generation, especially in the technology sector.… Read More »White Paper or eBook?
Some of the smaller businesses I work with count their marketing budgets in hundreds of pounds not thousands. This article outlines three approaches my clients… Read More »Low-cost leads generation
Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an… Read More »Case studies – ten ways to use them
What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? Content creation – I… Read More »Ten Marketing Trends for 2020
With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post… Read More »B2B Marketing Post GDPR
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing?… Read More »Content marketing for leads