Tag: leads generation

B2B Marketing Post GDPR

May 23, 2018

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

Content marketing for leads

October 7, 2016

Content marketing is high priority for technology businesses. This means that the resources and budget that are allocated to content marketing are growing. What is content marketing? Content marketing is a form of marketing where you aim to meet prospective customers by posting the content they are looking for on your...

I am a freelance PR specialist and content creator working in business-to-business technology markets, providing PR and communications strategy advice, PR services, content creation and copywriting.

Clients range from solo entrepreneurs and small-to-medium enterprises to smaller public companies. Working with a very small number of client companies at any one time, I can invest time getting to know each company and its sector, so each client receives greater attention to detail and better support.