White Paper or eBook?
A white paper and an eBook might appear quite similar. Both are useful for content marketing and leads generation, especially in the technology sector. However the two concepts are not the same, and they are used in different ways. White Papers Generally, a white paper is an in-depth analysis...
Low-cost leads generation
Some of the smaller businesses I work with count their marketing budgets in hundreds of pounds not thousands. This article outlines three approaches my clients are using to generate sales leads with smaller budgets. Leads generation is always a high priority, especially at the moment during this difficult Covid...
Case studies – ten ways to use them
Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...
Ten Marketing Trends for 2020
What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...
B2B Marketing Post GDPR
With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...
Content marketing for leads
Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers. The content can be...