Freelance PR Consultant or PR Agency?
What is the difference between a freelance PR consultant and an agency? Ultimately, I believe, it concerns loyalty and results. The size of the organisation is an obvious difference. A freelance PR consultant is usually a specialist who works on their own. A PR agency tends to be a...
No retainer for PR services?
Why is a project fee replacing the traditional retainer for PR services? PR companies traditionally charged a retainer fee where clients paid to secure PR services as required. The PR agency would be available to assist the client with work as it arose. If the PR work related to...