Tag: digital marketing strategy

Secret search ranking factors: EU tackles big search providers

The EU has published their “Guidelines on Ranking Transparency”, which seek to make search engines and online intermediation services fairer. They’ve also published a list of factors that might be important in ranking search results. This is an interesting development which I will follow, as I write a lot...

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...