Linking your marketing communications strategy to your broader business goals will ensure that your resources and efforts are invested in the right areas – where they will help your business to grow and move forwards.

A SWOT or TOWS analysis is a good way to start.


You should also think how to turn your business propositions into marketing messages and prioritise the communications tasks in a realistic communications plan.

Elements of a digital marketing plan

Which channels and tools you choose will depend upon many factors – how well known you are in your market sector, the number of potential customers you have to reach, the availability of data, and budgets – to name a few.

Your choice of digital channels will largely depend upon what you need to achieve.

Can I help?

I’m happy to spend 30 minutes on a call to discuss your marketing goals and how you might proceed.  Contact me at 07768 922707 or email