Linking your marketing communications strategy to your broader business goals will ensure that your resources and efforts are invested in the right areas – where they will help your business to move forwards.

A SWOT or TOWS analysis is a good way to start. You should also think how to turn your business propositions into marketing messages and prioritise communications tasks in a realistic plan.

Can I help? I’m happy to spend 30 minutes talking about your business and communications goals. Please call 07768 922707 or email